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SMS Program Privacy Policy

Why this policy is on TokenCosts.ai

TokenCosts.ai is the central office for the SMS program operated by 2 Degree Shift. Every SMS you receive as a subscriber to Cut Token Costs, Reduce Token Costs, or Tokens Helpdesk is sent from a single toll-free number under 2 Degree Shift’s sending identity. This policy governs that identity and applies to every subscriber on every product, regardless of which product landing site you subscribed through.

Each product site (CutTokenCosts.com, ReduceTokenCosts.com, TokensHelpdesk.com) links to this policy for SMS-specific privacy. Each product also maintains its own product-specific commercial terms covering subscription pricing, cancellation, and product features. Those product terms are separate from this SMS Program Policy.

SMS Messaging and Phone Number Data

When you subscribe to any 2 Degree Shift SMS product (Cut Token Costs, Reduce Token Costs, or Tokens Helpdesk), we collect your mobile phone number and (optionally) your email address. We use your phone number solely to deliver the SMS content you have subscribed to receive, to respond to replies you send (including HELP requests and unsubscribe requests), and to send transactional messages related to your subscription (billing notifications, service changes).

We do not sell, rent, share, or otherwise transfer your mobile phone number or SMS opt-in status to any third party for their marketing purposes. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subprocessors is permitted only for the following purposes: providing the SMS service itself (our messaging provider, Twilio Inc.) and processing subscription payments (our billing provider). These subprocessors are contractually prohibited from using your phone number for any purpose other than delivering the service on our behalf.

You may cancel the SMS service at any time by texting “STOP” to the number from which you receive messages. After you send “STOP,” we will send you a confirmation message and will not send you additional messages unless you resubscribe. If you need help, text “HELP” to the same number, or contact us at Connect@TokenCosts.ai. Carrier and data rates may apply to messages we send you or that you send us.

We retain phone numbers of unsubscribed users solely to prevent accidental re-messaging. We do not use unsubscribed numbers for any other purpose. You may request full deletion of your phone number from our records by emailing Connect@TokenCosts.ai; we will complete the deletion within 30 days.

2 Degree Shift operates every SMS product on a single sending identity. Questions about our SMS program or this section may be directed to:

2 Degree Shift
P.O. Box 1858, Paso Robles, CA 93447-1858
Connect@TokenCosts.ai

What data we collect at sign-up

From every subscriber at sign-up on any product site:

  • Mobile phone number
  • Email address (required for billing and receipt delivery)
  • First name (or preferred nickname on TokensHelpdesk Circles)
  • Consent timestamp, IP address, and the product site the sign-up came from (used to prove opt-in during Twilio’s periodic audits)
  • Payment method through our billing provider (card numbers are not stored on our servers)

We do not collect at sign-up:

  • Physical location
  • Contacts, photos, files, or any data outside the SMS channel and the sign-up form
  • Data about the AI tools you use, your company’s finances, or your team’s productivity
  • Contents of your private group chats (relevant to Tokens Helpdesk Circles specifically)

What data we collect during your subscription

  • Delivery status from our messaging provider (delivered, undelivered, error codes)
  • Replies you send (NEXT, BACK, HELP, STOP, question replies to Tokens Helpdesk Circles or Reduce Token Costs Helpdesk add-on)
  • Content Template acknowledgments (NEXT, BACK, STOP, HELP replies) from your carrier
  • Engagement patterns at the cohort level (what percentage of a company’s cohort replied this week, aggregated without individual identifiability)

What data we specifically do not collect

  • The content of your actual AI conversations
  • The prompts you or your team send to AI tools
  • Your organization’s AI spend data or financial records
  • Attendance, scoring, or evaluation of individual Tokens Helpdesk Circle members
  • Content in your private group chats (WhatsApp, iMessage, Signal, SMS threads outside our number)

How we use the data

We use subscriber data solely to:

  • Deliver the SMS content you subscribed to receive
  • Respond to your replies within 24 hours (HELP conversations and Circle questions)
  • Bill your subscription
  • Send transactional messages (renewal notices, billing notifications, service changes)
  • Produce cohort-level reports for the subscribing company (Cut Token Costs and Reduce Token Costs), Circle-level reports for a Circle (Tokens Helpdesk), or Executive Priority Briefs for finance leaders (Reduce Token Costs)
  • Prove opt-in during carrier audits
  • Fulfill legal and audit obligations

How we protect the data

  • Payment card data is processed by our billing provider, not stored on our servers
  • Subscriber records live in our internal Airtable base, protected by strong authentication and role-based access
  • Reviewer notes and reply drafts (for Circle questions and Helpdesk add-on responses) are retained for 3 years for audit purposes, then deleted
  • Access to subscriber data is limited to Kelly Cooper (2 Degree Shift) and designated apprentice reviewers who have signed data-handling agreements

Your rights

California residents (CCPA/CPRA): You have the right to request a copy of your personal data, ask us to delete it, and ask us not to sell it. We do not sell personal data. Email Connect@TokenCosts.ai to make a request.

Everyone else: You may email Connect@TokenCosts.ai at any time to request a copy of your data, correction of inaccurate data, or deletion of your data (subject to the phone number retention practice described above).

Requests are honored within 30 days.

Changes to this Policy

We may update this SMS Program Privacy Policy from time to time. Material changes will be announced by email to active subscribers at least 14 days before the change takes effect. Every product site linking to this Policy will show the updated effective date.

Contact

Questions about this Policy may be directed to:

2 Degree Shift
P.O. Box 1858, Paso Robles, CA 93447-1858
Connect@TokenCosts.ai