Skip to content →

WhatsApp Program Terms of Service

Effective date: August 24, 2026

Owner: 2 Degree Shift, a California C Corporation Sending identity: 2 Degree Shift (WhatsApp Business Account operated through Twilio, single registered sender) Contact: Connect@TokenCosts.ai

By subscribing to any 2 Degree Shift WhatsApp product (Cut Token Costs, Reduce Token Costs, or Tokens Helpdesk), you agree to these WhatsApp Program Terms. You also agree to the product-specific commercial Terms of the product you subscribed through, and to Meta’s own WhatsApp Business Terms that govern your use of the WhatsApp platform.

Coaching is delivered by SMS, WhatsApp, or email. WhatsApp coaching is currently unavailable to US phone numbers due to a WhatsApp Business Platform restriction; US subscribers receive coaching by SMS or email.

1. What this document covers

In scope: WhatsApp message frequency, STOP, PAUSE, RESUME, HELP, and NEXT behavior, delivery expectations, phone number authorization, acceptable use of the reply channel, and every rule Meta and Twilio require us to publish for our WhatsApp Business Account.

Out of scope: Subscription pricing, cancellation, refund rules, product features, and product-specific commercial terms. Those live in the Terms of Service on each product site:

  • Cut Token Costs commercial terms: cuttokencosts.com/terms-of-service
  • Reduce Token Costs commercial terms: reducetokencosts.com/terms-of-service
  • Tokens Helpdesk commercial terms: tokenshelpdesk.com/terms-of-service

Also out of scope: Meta’s own WhatsApp platform terms and Twilio’s own messaging platform terms. Those are separate agreements between you and each platform.

2. Eligibility

By subscribing, you represent and warrant that:

  • You are the owner or authorized user of the phone number provided and the WhatsApp account associated with it
  • You are 18 years of age or older, or you have permission of a parent or legal guardian
  • You will not use the service to receive messages on behalf of another person without their consent
  • If subscribing on behalf of a company, you have authority to bind that company to these terms
  • You have an active WhatsApp account and have accepted Meta’s WhatsApp Business Terms

3. Messaging frequency

Cut Token Costs subscribers: Up to 1 daily habit message per day, 7 days a week.

Reduce Token Costs subscribers: Up to 1 daily habit message per day (7 days a week), plus up to 2 personalized coaching messages per week if subscribed to the Executive Priority Track add-on, plus reviewed replies to Helpdesk questions if subscribed to the Helpdesk add-on.

Tokens Helpdesk Circle members: Up to 1 daily habit message per day (7 days a week), plus 2 Circle messages per week (Tuesday and Thursday), plus reviewed replies to Circle questions.

Actual message volume may vary. Occasional service messages (billing notifications, HELP replies, service changes) may be sent in addition to the frequencies listed above.

4. Messages and data rates

WhatsApp itself does not charge per-message fees to end users. Your WhatsApp messages travel over your mobile data plan or Wi-Fi connection. Standard data usage from your mobile carrier or internet provider may apply. 2 Degree Shift is not responsible for data plan fees.

5. STOP behavior

Messaging STOP from your subscribed WhatsApp number cancels the WhatsApp subscription for that WhatsApp account. STOP takes effect immediately. You will receive a single confirmation message. No further WhatsApp messages will be sent to that account unless you resubscribe. If you also receive our messages by SMS or email, STOP cancels only the WhatsApp channel — your SMS and email delivery continue unless you send STOP separately on those channels. For Tokens Helpdesk Circles specifically: If the Circle host messages STOP, the host role must be transferred to another Circle member before the Circle can continue receiving messages. Individual Circle members may message STOP without ending the Circle for the remaining members.

For Tokens Helpdesk Circles specifically: If the Circle host messages STOP, the host role must be transferred to another Circle member before the Circle can continue receiving messages. Individual Circle members may message STOP without ending the Circle for the remaining members.

5a. PAUSE and RESUME behavior

Messaging PAUSE from your subscribed WhatsApp number temporarily suspends daily coaching messages while keeping your enrollment, subscription, and message history active. Messaging RESUME restarts daily messages from the next scheduled send. PAUSE and RESUME are handled by 2 Degree Shift’s messaging system, not by Meta or Twilio. There is no time limit on how long a subscription can remain paused, and PAUSE does not affect your billing.

6. HELP behavior

Messaging HELP from your subscribed WhatsApp number initiates a human-reviewed reply within 24 hours. Every reply includes the reviewer’s initials so you know the message was reviewed by a person, not sent by AI alone.

7. NEXT behavior

Messaging NEXT from your subscribed WhatsApp number advances you to the next message in a multi-part sequence when a sequence is in progress. If no sequence is active, NEXT returns a short confirmation and no further action is taken.

8. Delivery and Availability

2 Degree Shift is not responsible for delayed or undelivered messages caused by Meta’s WhatsApp infrastructure, your mobile carrier, your device, network conditions, or factors outside our control. WhatsApp delivery depends on both parties having an active internet connection at the time the message is sent or read.

Delivery availability. Coaching messages are delivered through SMS, WhatsApp, and email. Some delivery channels are subject to third-party platform restrictions that can change without notice. As of the current effective date of these Terms, the WhatsApp Business Platform has paused delivery of coaching-category messages to phone numbers registered in the United States. US subscribers receive coaching through SMS or email. If a platform restriction changes such that a subscriber’s chosen channel becomes unavailable, we will move the affected subscriber to their next-preferred channel and notify them of the change. Platform restrictions are outside our control and are not grounds for refund; channel substitution and continued service delivery are our commitment. If no alternative channel is available for a subscriber, we will pause billing for that subscriber until service is restored.

Third-party platform dependency. The service relies on third-party platforms including Twilio (SMS and WhatsApp routing), the WhatsApp Business Platform (Meta), Stripe (payments), and email service providers. The availability of any delivery channel is subject to the operational status and terms of these third-party platforms. Service interruptions or channel unavailability caused by third-party platforms are not grounds for refund; we commit to channel substitution and continued content delivery through the remaining available channels.

9. WhatsApp session windows and template messages

Meta’s WhatsApp Business platform requires business messages to be sent using pre-approved template messages when a business initiates a conversation or replies more than 24 hours after the subscriber’s last message. This is a Meta platform rule, not a 2 Degree Shift rule.

What this means in practice:

  • Our daily habit messages are sent as pre-approved template messages
  • When you send us a HELP question, a 24-hour session window opens during which we can reply in free-form text
  • Our reviewer reply arrives within that 24-hour window whenever possible
  • If the review takes longer than 24 hours, our follow-up reply switches back to a template format

10. Acceptable use of the reply channel

You agree not to:

  • Use the reply channel to harass, threaten, or send abusive content to our reviewers
  • Use the service to receive messages on behalf of another person without their explicit consent
  • Attempt to reverse-engineer, resell, or redistribute our WhatsApp content
  • Attempt to defraud the payment process or misrepresent your identity
  • Use the service in any way that violates applicable law or Meta’s WhatsApp Business Terms
  • Send content that would trigger Meta review under WhatsApp’s Commerce Policy or Business Messaging Policy (including loans, credit repair, crypto, cannabis, firearms, gambling, adult content, or other restricted categories)

We may terminate your subscription and refund any unused balance if we detect fraudulent activity, harassment, misuse of the reply channel, or violation of Meta’s platform policies.

11. Consent ownership

All WhatsApp content sent under the 2 Degree Shift sending identity (daily habit messages, worked examples, Circle messages, Helpdesk responses, Executive Priority coaching messages) is owned by 2 Degree Shift. Subscribers receive a limited, non-transferable license to receive and use the content for internal purposes within their organization or their Circle. Redistribution outside the subscribing organization or Circle is not permitted.

Any replies you send to our WhatsApp number may be used by us to improve the service. We do not publish reply content in a way that identifies individual subscribers.

12. Consent and record-keeping

At sign-up on any product site, we capture the following record for audit and platform verification purposes:

  • Phone number, email, and first name (or Circle nickname on TokensHelpdesk)
  • Consent timestamp and IP address
  • The specific product site the sign-up came from
  • The exact consent block wording shown at the time of sign-up
  • The delivery channels selected (SMS, WhatsApp, email)

We retain this record for the duration of your active subscription plus 3 years after cancellation, then delete it.

13. Meta and Twilio as platform providers

Your use of WhatsApp to receive our messages is subject to Meta’s WhatsApp Business Terms and Privacy Policy. Message delivery is provided by Twilio Inc. under its Acceptable Use Policy and Privacy Policy. Nothing in these WhatsApp Program Terms alters your separate agreements with Meta or Twilio.

14. Privacy

Your use of the WhatsApp Program is subject to the WhatsApp Program Privacy Policy. Product-specific privacy language for each product’s non-WhatsApp features (Executive Priority Brief data handling on Reduce Token Costs, Circle question retention on Tokens Helpdesk) lives inside each product’s own Privacy Policy.

15. Governing law and disputes

These WhatsApp Program Terms are governed by the laws of the State of California, without regard to conflict-of-laws principles. Any dispute arising from or related to these Terms or the WhatsApp Program shall be resolved in the state or federal courts located in Stanislaus County, California, and both parties consent to that jurisdiction.

16. Changes to these Terms

We may update these WhatsApp Program Terms from time to time. Material changes will be announced by WhatsApp to active subscribers and by email to the billing contact at least 14 days before the change takes effect.

17. Contact

Questions about these Terms may be directed to:

2 Degree Shift P.O. Box 1858, Paso Robles, CA 93447-1858 Connect@TokenCosts.ai