Skip to content →

WhatsApp Program Privacy Policy

Why this policy is on TokenCosts.ai

TokenCosts.ai is the central office for the WhatsApp program operated by 2 Degree Shift. Every WhatsApp message you receive as a subscriber to Cut Token Costs, Reduce Token Costs, or Tokens Helpdesk is sent from a single WhatsApp Business Account under 2 Degree Shift’s sending identity, provisioned through Twilio as our WhatsApp Business Solution Provider. This policy governs that identity and applies to every WhatsApp subscriber on every product, regardless of which product landing site you subscribed through.

Each product site (CutTokenCosts.com, ReduceTokenCosts.com, TokensHelpdesk.com) links to this policy for WhatsApp-specific privacy. Each product also maintains its own product-specific commercial terms covering subscription pricing, cancellation, and product features. Those product terms are separate from this WhatsApp Program Policy. If you also subscribed by SMS, our separate SMS Program Privacy Policy governs that channel.

WhatsApp Messaging and Phone Number Data

When you subscribe to any 2 Degree Shift WhatsApp product (Cut Token Costs, Reduce Token Costs, or Tokens Helpdesk), we collect your mobile phone number and (optionally) your email address. We use your phone number solely to deliver the WhatsApp content you have subscribed to receive, to respond to replies you send (including HELP requests and unsubscribe requests), and to send transactional messages related to your subscription (billing notifications, service changes).

We do not sell, rent, share, or otherwise transfer your mobile phone number or WhatsApp opt-in status to any third party for their marketing purposes. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subprocessors is permitted only for the following purposes: providing the WhatsApp service itself (our messaging provider, Twilio Inc.), operating the WhatsApp platform (Meta Platforms, Inc.), and processing subscription payments (our billing provider). These subprocessors are contractually prohibited from using your phone number for any purpose other than delivering the service on our behalf.

You may cancel the WhatsApp service at any time by messaging “STOP” to the WhatsApp number from which you receive messages. After you send “STOP,” we will send you a confirmation message and will not send you additional WhatsApp messages unless you resubscribe. If you need help, message “HELP” to the same number, or contact us at Connect@TokenCosts.ai. Standard WhatsApp data usage applies through your mobile data plan or Wi-Fi connection. WhatsApp itself does not charge per-message fees to end users.

We retain phone numbers of unsubscribed users solely to prevent accidental re-messaging. We do not use unsubscribed numbers for any other purpose. You may request full deletion of your phone number from our records by emailing Connect@TokenCosts.ai; we will complete the deletion within 30 days.

2 Degree Shift operates every WhatsApp product on a single sending identity. Questions about our WhatsApp program or this section may be directed to:

2 Degree Shift P.O. Box 1858, Paso Robles, CA 93447-1858 Connect@TokenCosts.ai

Meta, WhatsApp, and Twilio. Your data on the platform

The WhatsApp platform is owned and operated by Meta Platforms, Inc. When you send a WhatsApp message to our sending identity, your message passes through Meta’s WhatsApp Business infrastructure before it reaches us. Meta processes WhatsApp data according to its own WhatsApp Business Terms and Privacy Policy.

Twilio Inc. is our WhatsApp Business Solution Provider. Twilio handles message delivery, receipt tracking, and provisions our WhatsApp Business Account under its Meta partnership. Twilio processes data according to its own Privacy Policy.

Your WhatsApp messages are encrypted in transit between your device and Meta’s servers. Once messages reach our sending identity, they are stored in our internal Airtable base under the same access controls that apply to all subscriber data.

What data we collect at sign-up

From every subscriber at sign-up on any product site:

  • Mobile phone number (used to identify your WhatsApp account)
  • Email address (required for billing and receipt delivery)
  • First name (or preferred nickname on TokensHelpdesk Circles)
  • Consent timestamp, IP address, and the product site the sign-up came from (used to prove opt-in during Meta and Twilio periodic reviews)
  • Payment method through our billing provider (card numbers are not stored on our servers)

We do not collect at sign-up:

  • Physical location
  • WhatsApp contacts, WhatsApp status updates, or WhatsApp profile photos
  • Data about the AI tools you use, your company’s finances, or your team’s productivity
  • Contents of your private group chats (WhatsApp, iMessage, Signal, SMS threads outside our number)

What data we collect during your subscription

  • Delivery status from our messaging provider (delivered, read, undelivered, error codes) · WhatsApp read receipts appear only when your WhatsApp settings allow read receipts to be shared
  • Replies you send (NEXT, BACK, HELP, STOP, question replies to Tokens Helpdesk Circles or Reduce Token Costs Helpdesk add-on)
  • WhatsApp template message acknowledgments from Meta’s infrastructure
  • Engagement patterns at the cohort level (what percentage of a company’s cohort replied this week, aggregated without individual identifiability)

What data we specifically do not collect

  • The content of your actual AI conversations
  • The prompts you or your team send to AI tools
  • Your organization’s AI spend data or financial records
  • Attendance, scoring, or evaluation of individual Tokens Helpdesk Circle members
  • Content in your other WhatsApp conversations or WhatsApp group chats
  • Content in your private group chats (SMS, iMessage, Signal, WhatsApp threads outside our number)

How we use the data

We use subscriber data solely to:

  • Deliver the WhatsApp content you subscribed to receive
  • Respond to your replies within 24 hours (HELP conversations and Circle or Helpdesk questions)
  • Bill your subscription
  • Send transactional messages (renewal notices, billing notifications, service changes)
  • Produce cohort-level reports for the subscribing company (Cut Token Costs and Reduce Token Costs), Circle-level reports for a Circle (Tokens Helpdesk), or Executive Priority Briefs for finance leaders (Reduce Token Costs)
  • Prove opt-in during Meta or Twilio reviews
  • Fulfill legal and audit obligations

How we protect the dats

  • Payment card data is processed by our billing provider, not stored on our servers
  • Subscriber records live in our internal Airtable base, protected by strong authentication and role-based access
  • Reviewer notes and reply drafts (for Circle questions and Helpdesk add-on responses) are retained for 3 years for audit purposes, then deleted
  • Access to subscriber data is limited to Kelly Cooper (2 Degree Shift) and designated reviewers who have signed data-handling agreements
  • WhatsApp messages in transit are encrypted between your device and Meta’s servers; messages at rest in our Airtable base are protected by Airtable’s security controls

International data transfer

WhatsApp is a global platform operated by Meta Platforms, Inc. If you are located outside the United States, your WhatsApp messages to our sending identity may be processed and stored on Meta’s infrastructure outside your country of residence. Meta operates data centers in multiple countries and processes WhatsApp data globally. Your consent to receive our WhatsApp messages includes consent to this international processing.

For subscribers in the European Union, United Kingdom, or other jurisdictions with data protection laws that require additional safeguards for international transfers, please contact Connect@TokenCosts.ai before subscribing.

Your rights

California residents (CCPA/CPRA): You have the right to request a copy of your personal data, ask us to delete it, and ask us not to sell it. We do not sell personal data. Email Connect@TokenCosts.ai to make a request.

Everyone else: You may email Connect@TokenCosts.ai at any time to request a copy of your data, correction of inaccurate data, or deletion of your data (subject to the phone number retention practice described above).

Requests are honored within 30 days.

Changes to this Policy

We may update this WhatsApp Program Privacy Policy from time to time. Material changes will be announced by email to active subscribers at least 14 days before the change takes effect. Every product site linking to this Policy will show the updated effective date.

Contact

Questions about this Policy may be directed to:

2 Degree Shift P.O. Box 1858, Paso Robles, CA 93447-1858 Connect@TokenCosts.ai